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What is Packaging? Packaging is a comprehensive process aimed at protecting, transporting, storing, and marketing products. Proper packaging ensures that the product reaches the customer while preserving its quality and strengthens the brand's image. Whether for fragile items, bulk goods, or consumer products, packaging plays a crucial role in maintaining product integrity and enhancing consumer experience. It also serves as a marketing tool, influencing how the product is perceived and how the brand is represented.
